Sustainable Tourism is some thing that will benefit everyone and create a movement and show case possibilities. UNWTO sceretary general Zurab Pololikashvili has made it clear that sustainable no longer needs to be a niche tourism, but the norm. I think if this is the core call for recovery, it can be transforming for the tourism industry and customers. COVID -19 is a watershed and a moment that can be seized to create a new world order.
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