Gurpreet Kaur is a marketing leader with over two decades of experience in brand strategy, consumer insights, and communication. She has a proven track record of establishing marketing best practices and leading high-performing teams for national brands.

Gurpreet’s career spans various sectors, including food and beverage, lifestyle, and technology. As the Head of Marketing at Relaxo Footwear, she was instrumental in driving significant growth and successfully launching the brand “Bahamas,” which crossed 100 crore in revenue in less than two years. She also spearheaded the revival of the brand “Flite PU,” increasing its value from 85 crore to 220 crore.

Her expertise is in transforming marketing functions, driving brand repositioning, and leading digital initiatives. She was recognized as one of the “Most Influential Marketing Leaders” by the World Marketing Congress & CMO Asia in 2016. She brings a strategic and insights-led approach to business growth and profitability.

At SAGE, Gurpreet applies her expertise in brand strategy and consumer insights to help the firm articulate its mission and impact to a wider audience, ensuring that sustainability is communicated as a core value proposition, not just a compliance requirement.

“True brand leadership isn’t just about creating campaigns; it’s about building a culture of consumer understanding and embedding it into the core of the business.”