Social Media Toolkit for Sustainability
Stakeholder engagement in true sense
In a world driven by social media, a brand’s sustainability claims are often scrutinized. Generic posts and unverified content can erode trust, while a well-crafted social media presence can build it. The challenge is creating content that is authentic, engaging, and credible in a crowded digital landscape. It requires a strategic approach that turns your sustainability efforts into a powerful tool for brand building and stakeholder engagement.
FAQ's
Who is the target audience for a sustainability social media toolkit?
The target audience is your internal marketing and communications teams. The toolkit empowers them with the tools and messaging to create authentic and credible content for your external stakeholders.
How do you ensure authenticity in our social media content?
We ground all content in verified data and real stories from your sustainability reports and internal projects. We help you showcase progress and challenges honestly, which builds trust.
What platforms does this toolkit cover?
The toolkit is tailored to your needs and can cover a variety of platforms, including LinkedIn, Twitter, Instagram, and Facebook, with specific formats and messaging for each.
How is this different from a social media agency?
We don’t manage your social media accounts. Instead, we act as a strategic partner, providing your in-house team with the credibility, insights, and structured content they need to succeed.
How do you help us avoid making false claims?
We work with your teams to ensure all claims are substantiated with data and evidence from your sustainability reports, helping you communicate your efforts transparently and responsibly.
What We Offer
Social media content strategy and narrative mapping
Social media content strategy and narrative mapping
Key messaging and content templates for various platforms
Data-backed scripts for short-form videos and posts
Visual content guidance and creative direction
Risk assessment for communication claims
Our Collaborative Process:
Discovery and Analysis
We review your existing sustainability reports and communication channels to identify key messages and content gaps.
Toolkit Design
We co-create a comprehensive toolkit with narrative pillars, key messages, and content formats for your specific platforms.
Training and Handover
We conduct workshops to train your team on how to use the toolkit effectively.
Performance Measurement
We establish key performance indicators (KPIs) to track the success of your social media efforts.
Review and Refine
We provide post-launch support to help you analyze performance and refine your strategy.
Outcomes You Can Expect:
A Credible Digital Presence
Your social media channels will become a source of trust and leadership by consistently delivering content that is authentic, engaging, and backed by verifiable data.
Empowered Internal Teams
Your marketing and communication teams will be equipped with a practical, easy-to-use toolkit that empowers them to create compelling content and confidently communicate your sustainability journey.
Increased Audience Engagement
By translating complex sustainability data into a dynamic narrative, we help you create content that resonates with a wider audience, leading to greater engagement and brand loyalty.
Reduced Reputational Risk
The toolkit includes guidance on risk assessment, helping you avoid generic claims and greenwashing, which in turn safeguards your reputation and builds long-term trust.
Strategic Brand Building
We help you use social media to build your brand as a responsible leader, aligning your digital presence with your core values and business goals.
Where are you on your Social Media Toolkit journey?
Whether you’re looking to create your first sustainability social media campaign or aiming to elevate your digital presence, we help you get started with a strategic, credible toolkit.
Our Approach
We help you translate your sustainability reports, projects, and goals into a dynamic social media presence. Our approach is to create a toolkit that empowers your marketing and communications teams with clear messaging, compelling visuals, and credible data. We work with you to identify key narratives, align them with your brand’s voice, and ensure every post is backed by a verifiable story, turning your social channels into a source of trust and leadership.
Why choose SAGE for your Social Media Toolkit?
We bridge the gap between technical sustainability expertise and engaging communication. Our team ensures that your social media presence is not just visually appealing but also factually robust and aligned with your strategic goals. We help you use social media to build trust, not just followers.
