Sustainability Newsletter
Beyond a bulletin
A newsletter can be a powerful tool to communicate your sustainability journey, but many fall short, becoming generic bulletins that fail to engage employees, investors, or customers. The challenge lies in creating content that is not only informative but also genuinely compelling, transparent, and aligned with your brand’s ethos.SAGE helps turn your sustainability efforts into a powerful tool for stakeholder engagement.
FAQ's
Who is the target audience for a sustainability newsletter?
Your audience can include a wide range of stakeholders, such as employees, investors, customers, and community members. The content and tone should be tailored to each group.
What kind of content should be included?
Content should include stories of progress, key milestones, data-backed insights, employee spotlights, and information about upcoming initiatives. It’s about translating complex data into a human narrative.
How often should we publish a newsletter?
The frequency depends on your content flow and audience expectations. It could be monthly, quarterly, or on an ad-hoc basis tied to key announcements or reporting cycles.
Can this service help with internal communication?
Yes, we can help craft content specifically for internal audiences to foster employee engagement and alignment around sustainability goals.
How is this different from a sustainability report?
A newsletter is a dynamic communication tool for ongoing engagement, while a sustainability report is a formal, comprehensive disclosure document. The newsletter can complement the report by sharing highlights and updates.
What We Offer
Content strategy and editorial calendar development
Narrative drafting and storytelling from raw data
Data visualization and design support
Alignment with reporting frameworks (e.g., GRI, BRSR)
Editorial review and quality assurance
Our Collaborative Process:
Scoping and Strategy
We define the audience, purpose, and key themes for the newsletter, creating a content strategy that aligns with your brand’s voice and goals.
Content and Narrative Development
We work with your team to gather data and stories, then draft content that translates complex information into a clear and compelling narrative.
Design and Review
We collaborate on a visual design that reflects your brand, and then we review the final output for clarity, accuracy, and impact before publication.
Publication and Integration
We prepare the newsletter for distribution and advise on how to integrate it with your broader communication strategy.
Feedback and Refinement
We establish a process for gathering feedback and making refinements to ensure the newsletter remains effective over time.
Outcomes You Can Expect:
Increased Stakeholder Engagement
Your newsletter will transform complex ESG data into a compelling, human-centric narrative that resonates with your audience, leading to greater interest and trust in your sustainability efforts.
A Clear Communication Asset
You’ll establish a consistent and credible voice for your sustainability communications, ensuring that your messages are coherent and authentic across all platforms.
Compelling Storytelling
We will help you move beyond simple data dumps to create stories of progress and impact, turning your sustainability journey into a powerful and engaging brand narrative.
Brand Positioning and Credibility
Your newsletter will serve as a valuable, evergreen asset that highlights your commitment to sustainability, enhancing your brand reputation and positioning you as a leader in your industry.
Improved Internal Alignment
By crafting content specifically for your employees, we will help you foster a deeper understanding and sense of ownership, ensuring that your sustainability goals are shared and embraced internally.
Where are you on your Sustainability Newsletter journey?
Whether you are just starting to plan your first newsletter or looking to elevate an existing one, we help you communicate your journey with confidence and impact.
Our Approach
We see your sustainability newsletter as a strategic communication asset. We start by understanding your audience, your key messages, and your reporting rhythm. We then co-create content that translates complex data and initiatives into a clear, human narrative. Our approach goes beyond simple data dumps; we tell stories of progress, highlight key milestones, and provide valuable insights that resonate with your stakeholders. This includes crafting content for both internal and external audiences, ensuring consistency and authenticity.
Why choose SAGE for your Sustainability Newsletter?
We are both sustainability experts and storytellers. Our deep understanding of complex topics allows us to translate data into narratives that are not only accurate but also engaging. We help you move beyond generic updates to create a newsletter that is a true reflection of your values and progress, fostering deeper connections with your stakeholders.
